E-marketing assignment on Olympics Web TV Essay

E-marketing assignment on Olympics Web TV - Essay Example As a new company Olympics Web TV will have strengths with regards to its marketing mix on product, place, promotion, people and physical evidence. From the outset the product will be specifically designed for online delivery and as such the organisation can easily personalise their product to different consumer tastes and also avoid the costly challenges that its multi-delivery competitors faced in migrating their offerings to the Web. This focused-delivery mode will result in huge savings for Olympics Web TV especially in terms of infrastructure needed to operate. Olympics Web TV could use the new computing paradigms such as cloud computing to convert capital expenditure into operating expenditure, and easily scale their offering as and when required thus maximising on investment for product innovation. As an Internet-provisioned product, Olympics Web TV will be cheap to distribute and cost comparatively less to promote in comparison to non-Internet enabled TV products. Finally, online provisioned products have significantly less human resource requirements and less investment in physical evidence. These shall provide Olympics Web TV with huge savings as well. Olympics Web TV weaknesses shall mainly be encountered in its marketing mix under price and processes. The greatest cost for online TV is content licensing. As a new company Olympics Web TV may not have the huge resources required to compete with incumbents in securing the lucrative Olympics licensing rights. Moreover, the incumbents, such as the BBC and ITV, have the advantage of having had previous relationships with several key content providers such as movie rights, International Olympics Committee (IOC), FIFA and so on. Secondly, streaming video has an impact on customer Internet usage and, thus, increases cost of service to the consumer. With regards to processes, online TV has got lower switching costs in comparison to say, cable TV thus Olympics Web TV will have to ensure that its processes operate at optimal efficiency around the clock. As a new player, Olympics Web TV does not own or have access to significant existing infrastructure and this may have a negative impact on i ts processes. In spite of the above weaknesses, there are a number of opportunities that Olympic Web TV could exploit to create sustainable competitive advantages. For starters, the global trend towards increased online video streaming and Internet usage is an emerging market that provides an almost equal and open platform for new and established players to be innovative. Secondly, unlike its competitors, BBC and ITV, Olympics Web TV can easily enter into joint affiliations and partnerships even with both organisations and end up leveraging their content to its advantage. The large industry players are more likely to enter into joint affiliations and partnerships with small organizations than with each other. All said Olympics Web TV must also be wary of the following threats: (1) the impact pirated content has on the video streaming culture; (2) competition from emerging services such as Apple’s iTunes and also from existing video-streaming service providers such as YouTube; and (3) the non-competitive practices of large incumbents with deep pockets. Competitor analysis According to Porter (1998) competitor analysis involves looking at: the competitor’s objectives, competitor’s assumptions, competitor’s strategy and competitor’

Packed Milk Essay Example for Free

Packed Milk Essay For the calorie conscious and the weight conscious users of dairy products there is some good news from the topmost brand in Indian dairy products—‘Amul. ’ Its recent introductions include ‘Amul Lite’ –a low-calorie bread spread and ‘Amul Lite and Trim Milk’—a long life skimmed milk with zero fat content. ‘Amul Lite’—low-fat, low-calorie and low-cholesterol bread spread—is a healthier substitute for other bread spreads such as butter and margarine which have at least 26% more fat and calorie content. The total fat content in ‘Amul Lite’ is 59% as compared to 80% in butter and margarine. And, the calorie content in 100 grams of ‘Amul Lite’ is 531 as compared to 720 calories in butter and margarine of equal quantity. Being a low-fat, low-cholesterol bread spread, ‘Amul Lite’ is particularly suited to those for whom consumption of high cholesterol and high saturated fat products are restricted. Its low-fat and low-cholesterol content reduces chances of heart ailments as it is low on saturated fat and high on PUFA, Omega-3 and Omega-6 fat contents which help to maintain healthy cholesterol levels. It is further fortified with Vitamin A and Vitamin D which help to improve vision and healthy skin. For a start, ‘Amul Lite’ has been introduced in 200gms plastic containers which cost Rs. 32. 00 each. The shelf life of â€Å"Amul Lite’ is six months under refrigerated conditions. ‘Amul Lite’ is produced in ISO-9000 certified fully-automated plant under strict hygienic conditions and it carries the AGMARK quality certification. ‘Amul Lite Slim and Trim Milk’ is a fresh, long life skimmed milk processed with Ultra High Temperature (UHT) technology which does not involve use of any preservatives. The UHT technology preserves maximum flavour, taste and nutritional value of milk simultaneously ensuring zero microbial activation. Protected from air and light through aseptic packaging system, ‘Amul Lite Slim and Trim Milk’ offers a shelf life of 6 months without refrigeration. ‘Amul Lite Slim and Trim Milk’ is rich in proteins, vitamins and minerals of natural milk with zero fat and cholesterol content. It is available in 1 liter, 500ml and 200ml tetra packs. ‘Amul’ is the brand name of Gujarat Cooperative Milk Marketing Federation Limited (GCMMF) which revolutionized the production and distribution of diary products in India and became a model for development of dairy cooperatives in India. The brand name has become so popular that today the cooperative is recognized by its brand name. According to data provided by the cooperative, the ‘Amul’ milk processing plants have a handling capacity of 10. 16 million liters per day and the turnover of the cooperative for the year 2006-2007 was 42,778 million rupees or 1,050 million US dollars. ‘Amul’ has an amazing range of dairy products which include butter, bread spread, a variety of cheese, sweets, fresh milk, fresh cream, ghee (clarified butter), infant milk and milk food, milk powder, condensed milk, diary whiteners, curd products, ice creams, chocolates, malted milk food (brown beverage), flavoured milk, cold coffee and health beverage. ‘Amul’ is the largest exporter of Indian dairy products with a ‘Trading House’ status. It exports ghee, butter, curd products, sweets, brown beverage, infant milk food, cheese, malai paneer and long life milk and fresh cream to the United States of America, gulf countries and Singapore. Recently, ‘Amul’ embarked on a direct retailing venture by creating ‘Amul Utterly Delicious’ parlours in Ahmedabad, Bangalore, Baroda, Delhi, Mumbai and Surat. AMUL BECOMES INDIA’S LARGEST FOOD BUSINESS Amul, a brand of the Gujarat Co-operative Milk Marketing Federation (GCMMF), an apex body of 13 milk co-operatives, has clocked a turnover of Rs 4,300 crores ($1. 2 billion) during fiscal 2006-07 to become a billion-dollar entity. The results will be formally declared within a couple of days. The ambitious federation has now set its eyes on the Rs 10,000-crore mark over the next three years. It took four decades to Amul to become Rs 2,000-crore entity. But, the turnover doubled to over Rs 4,300 crores within nine years from 1999 to 2007. GCMMF has several successful marketing campaigns in India. Amul butter girl is one of the longest run ad campaigns in the country. The federation sold liquid milk worth Rs 1,200 crores in fiscal 2006-07 and aims to cross Rs 1,500-crore mark in FY 2007-8.

Othello’s Heroism :: Othello essays

Othello’s Heroism  Ã‚         Shakespeare’s tragedy Othello treats the audience to considerable heroism, not only from the hero and heroine but also from unexpected characters.    Kenneth Muir, in the Introduction to William Shakespeare: Othello,   explains how the consensus of the characters in the drama testify to the heroism of the general:    The testimony of all the main characters in the play is decisive. Brabantio loved him; Lodovico speaks of him as ‘the noble Moor’ ‘once so good’; Cassio, who has good cause to hate him, addresses him as ‘Dear General’ and speaks his epitaph: ‘he was great of heart’. The Duke declares that he is more fair than black. Montano is delighted to hear of Othello’s appointment as Governor. But the most significant testimony to Othello’s character comes from the one man who hates him. Iago confesses that the state ‘Cannot with safety cast him’ because ‘Another of his fathom they have none’. (29)    A character’s attitude toward the most fearful foe – death itself – is unquestionably a criterion for judging a heroic type from a non-heroic type. Helen Gardner in â€Å"Othello: A Tragedy of Beauty and Fortune† considers Iago’s wife Emilia to be a true hero of the play because of her fearless outlook on death itself:    Emilia’s silence while her mistress lived is fully explicable in terms of her character. She shares with her husband the generalizing trick and is well used to domestic scenes. The jealous, she knows,    are not ever jealous for the cause But jealous for they are jealous.    If it was not the handkerchief it would be something else. Why disobey her husband and risk his fury? It would not do any good. This is what men are like. But Desdemona dead sweeps away all such generalities and all caution. At this sight, Emilia though ‘the world is a huge thing’ finds that there is a thing she will not do for it. By her heroic disregard for death she gives the only ‘proof’ there can be of Desdemona’s innocence: the testimony of faith. (145)    At the outset of the play Iago persuades the rejected suitor of Desdemona, Roderigo, to accompany him to the home of Brabantio, Desdemona’s father, in the middle of the night. Once there the two awaken the senator with loud shouts about his daughter’s elopement with Othello.

Hippotherapy

Plan of the project: 1) What is hippotherapy? 2) Analysis of the organization 3) SWOT analysis 4) Target Audience 5) Objectives PR campaign 6) Task of PR campaign 7) Plan of the PR program 8) Work plan of preparation for the conference â€Å"Hippotherapy-riding to health† 9) Information for controllable mass media 10) Information for non-controllable mass media 11) Budget 12) Press kit: * Press release * Information about organization * Biography of the CEO * List of quotations * Logo * Questionnaire for journalistsWhat is hippotherapy? About hippotherapy known since the time of Hippocrates. He claimed that the wounded and the sick get better faster if they ride on horseback, and melancholic part with their dark thoughts. In the middle of the XVIII century the encyclopedist Denis Diderot, in his treatise: â€Å"About riding and what it means to maintain health and to find it again†, wrote: â€Å"Among the exercise the first place belongs to ride. It can be used to trea t many diseases, but may also prevent them befores they appear. Hippotherapy is a comprehensive and multi-method of rehabilitation, a form of physiotherapy (physical therapy), where tools for rehabilitation are the horse, the process of riding and exercising that a person does during riding. While riding all the major muscle groups of the body receive a work out. This occurs at a reflex level, because sitting on the horse, moving along with it, the person instinctively tries to keep the balance not to fall off the horse, and thus encourages the active work of both healthy and affected muscles, without noticing it.Hippotherapy is the only type of treatment when the patient may not understand that he is treated, riding and communication with the horse becomes a game. Psychogenic factor increases the ability to adapt to reality. For a person with a mental disorder, the position on a horse becomes winning – â€Å"I above, but they below†. All the fundamental principles of psychotherapy – a unity of place and characters, the unity of time and unity of action – stay complied. Hippotherapy is effective in: †¢ Cerebral palsy. †¢ Orthopedic syndromes. †¢ Disorders of the musculoskeletal system that result from paralysis and other lesions of the central nervous system. Lesions of the senses – blindness, deafness. †¢ Disorders of posture, scoliosis †¢ Malformations of the limbs. †¢ Various forms of intellectual disability resulting from organic or genetic diseases. †¢ Down syndrome. †¢ Violations of the psycho-emotional sphere: * Autism * Neuroses * Mental retardation * Schizophrenia * Emotional disorders * Social maladjustment * Syndrome of hyperactivity * The state of anxiety The process of riding improves blood circulation and breathing, it involves the work of almost all the muscles and tendons, ligaments and joints of the body.This is particularly important for autistic people, who cannot be motor-active without stimulation from the outside – not counting their stereotypical movements. The horseback riding includes training of overall coordination, maintaining balance and responsiveness. It trains senses and a deep sensitivity. Through the senses different stimuli are taken and accumulated. The horse becomes a link between the inner world of the person and the surrounding reality. Communion of human and horse is a full chain of communicative feedback between person and the outside world, which allows a person to perceive reality more wholly.Analysis of the organization: Hippotherapy center SPIRIT was established in 2010 in Kiev, by a group of enthusiasts with the support of Children's Psychological Center. The center has eight experts: three hostlers and 5 hippotherapy specialists. It is located in the city of Kiev. The center has its own space: the manege – 900 m? , 200 m? stable, cafe 35 m? and public spaces of 30 m?. In the property of hippotherapy cen ter SPIRIT there are ten horses. An average weekly visits of the center 50 people. The cost of training is 40 UAH. An annual income from services of the organization is 96,000 UAH.An annual income from conferences and seminars is 250,000 UAH. Expenditure on the horses and the activities of the center is 600 000 UAH. The difference between the revenue and expenditure of the budget is covered by the Center of State Support, donations from individuals and charitable organizations, including  «American Hippotherapy Association ». To date, the HC SPIRIT has an opportunity to conduct 90 classes per week and is planning in two years to expand the area of the base in half and increase the number of horses to 15. SWOT analysis StrengthsEnthusiasm, love of horses, the desire to help people, professional knowledge and experience in the field of hippotherapy, specialists in medicine, such as: rehabilitation, neurology, psychotherapy and psychology. Existence of its own space in Kiev and tr ained horses. The support of the Children's Psychological Center. Weaknesses Material and technical infrastructure is not powerful enough to meet the demand for the services of the organization. Opportunities Prepared strong scientific base on a global level. The growing interest to hippotherapy of the target audience.The development of social orientation in sport, community and government organizations. Growth of financial capacity of the target audience through the creation and development of relevant charities, philanthropy and government support in recent years. Threats Unstable economic situation, the high cost of maintenance of horses (feeding, treatment, ammunition), high rates for advertising. Target Audience The target audiences for PR action are parents of children with specific diseases at whose treatment the hippotherapy is aimed.The scientific community is interested in the exchange of information in the study of hippotherapy. Ukrainian and international governmental an d non-governmental organizations that are related to the specific theme. Objectives PR campaign At this stage, the Organization aims to increase attendance in half and increase organizational effectiveness for the treatment of profile diseases, which, in turn, increase the interest in the work of the HC SPIRIT of the Ukrainian and international governmental and charitable organizations and increase their funding in the center.This will enhance the material and technical base of the center and go to the free form of treatment for patients. Also, the expansion of international recognition will help the exchange of scientific information and enhance the effectiveness of treatment. Task of PR campaign Improve the knowledge about the HC SPIRIT of potential customers, Ukrainian and international governmental and charitable organizations. Enhance the image of the center as an open, social-oriented organization with professional, scientific approach to work and the desire to develop.Plan of the PR program: 09:00 – 09:30 Registration of Journalists Meeting with the guests near the Hotel â€Å"MIR†, departure to the HC SPIRIT 09:30 – 10:00 Opening. Speeches by the President of the Equestrian Federation of Ukraine A. Onishchenko and the Deputy Head of the department of Reform and Development of medicine N. Hobzey. 10:00 – 11:00 A scientific conference on â€Å"Hippotherapy in the treatment of cerebral palsy. † Speakers: Professor A. Denisenko (Ukraine), neurologist, Professor D. Tsverava (Georgia) 11:00 – 12:00 Coffee Break 2:00 – 13:30 A scientific conference on â€Å"Hippotherapy in diseases of the musculoskeletal system† Speakers: Professor M. Rukhadze (Georgia), Professor Naomi Robert (USA) 13:30 – 14:00 Lunch 14:00 – 14:30 Reception of children from Rehabilitation Center 14:30 – 16:00 Master Class. Hold by prof. Naomi Robert and prof. D. Tsverava. The program includes: practical lessons wit h children demonstrating different methods of hippotherapy in cerebral palsy, scoliosis, osteochondrosis 16:00 – 16:30 Departure of children to rehabilitation center.Coffee break 16:30 – 17:00 Communication with visitors. Questions and answers 17:00 Departure of guests from HC SPIRIT to the Hotel â€Å"MIR† End of program. Information for controllable mass media: For â€Å"Horses† & â€Å"What’s On† Magazines: â€Å"Hippotherapy – riding to health† – the slogan of charity event for children with disabilities. Nowadays it is great to hear about different kinds of charity events that are going on in all parts of the world. We are not an exception, being heard in Ukraine.A charity event is going to take place in Kiev, organized by volunteers and Hippotherapy center SPIRIT. It is an event for children with mental disabilities from rehabilitation center. Do we hear about hippotherapy every day? It is a form of physical, occup ational and speech therapy in which a therapist uses the characteristic movements of a horse to provide carefully graded motor and sensory input. Hippotherapy is also used in speech and language pathology. This method uses a horse to accomplish traditional speech, language, cognitive, and swallowing goals.Using hippotherapy, appropriate sensory processing strategies have been integrated into the treatment to facilitate successful communication. So, basically we can help the children without them even noticing it. The charity event is taking place on 6 April 2013. Children are transported from the rehabilitation center right to the HC SPIRIT. The parents are also invited to receive more information about the therapy. Professors and doctors prepare speeches about what is hippotherapy and how it can be used as a treatment for the child.The event is sponsored by the following organizations: the Equestrian Federation, Hippotherapy center SPIRIT, the Ministry of Labor and Social Policy of Ukraine, the Ministry of Health of Ukraine, Children's Psychological Center and American Hippotherapy Association. Information for non-controllable mass media: An event devoted to hippotherapy, which helps children with mental disabilities from Kiev rehabilitation center, is going to take place on the 6th of April 2013 in HC SPIRIT. Sponsors, doctors and professors, parents and children, as well as authorities are going to be present at this event.The main goal is to attract the society’s attention to children with disabilities and to inform guests about advantages of hippotherapy. The project is sponsored and supported by: the Equestrian Federation, Hippotherapy center SPIRIT, the Ministry of Labor and Social Policy of Ukraine, the Ministry of Health of Ukraine, Children's Psychological Center and American Hippotherapy Association. Budget 1. Coffee-break Program| Number of participants| Coffee-break menu| Quantity| Price per unit UAH| Total priceUAH| Price to payUAH| Source of financing| Coffee- break 1| 50? Coffee| 100 | 5 | 500| 4250| American Hippotherapy Association| | | Tea| 100| 5 | 500| | | | | Cookies| 10| 15 | 150| | | | | Sandwiches| 150| 10 | 1500| | | | | Server| 2| 300| 600| | | | | Transportation| | 500| 500| | | | | Other| | 500| 500| | | Coffee-break 2| 50? | Coffee| 100 | 5 | 500| 2750| American Hippotherapy Association| | | Tea| 100| 5 | 500| | | | | Cookies| 10| 15 | 150| | | | | Sandwiches| 150| 10 | 1500| | | Lunch| 50? | Coffee| 100| 5| 500| 2820| HC SPIRIT| | | Tea| 100| 5| 500| | | | | Set lunch| 52| 35| 1820| | | 5 doctors, 5 officials, 10 journalists, 10 personnel, 20 clients, 10 others 2. Transportation Transport| Number of people| Route| Price UAH| Total price UAH| Source of financing| Minibus for children| 10| Rehabilitation center – HC SPIRITHC SPIRIT – Rehabilitation center| 600| 1200| Ministry of Labor and Social Policy| Minibus for guests (doctors and specialists)| 5| Hotel – HC SPIRITHC SPIRIT â⠂¬â€œ Hotel| 600| 600| Ministry of Health| 3. Hotel | Number of people| Number of nights| Price per night UAH| Total Price| Source of financing| Guests (doctors and specialists)| 5| 2| 500| 5000| Ministry of Health| . Presents for children Type of present| Number of presents| Price per unit UAH| Total price UAH| Source of financing| Assorted candies| 50 packages| 40| 2000| American Hippotherapy Association| Books for painting| 50| 40| 2000| | 5. Mass-media Type of mass-media| Type of service| Number of advertisement| Price UAH| Total price UAH| Source of financing| Magazine â€Å"Zdorovie†| Order a special article| One page + three photo| 2000| 2800| Children's Psychological Center| Web-site zdorovbud. com. a| Placing an article| | 800| | | Photograph | | | 500| 500| Equestrian Federation| 6. Advertisement materials Type of advertisement| Type of work| Number of materials| Price UAH| Total price UAH| Source of financing| Prospect, press release? | Layout, printing| 100| 1200| 1200| HC SPIRIT| Prospect of the conference showing sponsors? | Layout, printing| 300| 1500| 1500| Equestrian Federation| Brochure with materials about hippotherapy? | Layout, printing| 100| 2500| 2500| Ministry of Health| Internet banner? | Creating, placement on websites zdorovbud. om. uamedical. us | | 800| 800| HC SPIRIT| ? Distributed four months before the conference to the media, charitable organizations, social organizations, in order to find sponsors. ? Distributed three months before the conference in the profile of medical institutions and doctors. ? Issued after the  conference to all interested and distributed to the profile Medical Institutions. ? Placed a month before the conference on  websites: zdorovbud. com. ua, medical. us and Equestrian Federation site. 7. Medical and Police supportDepartment| Type of service| Price UAH| Total price UAH| Source of financing| Medical| Emergency brigade on duty| 1500| 3000| Ministry of Health| Police| Escort of the bus with c hildren| 1500| | | Total expenditures Organization| Expenditures UAH| HC SPIRIT| 4,820| Ministry of Health| 11,100| Equestrian Federation| 2,000| Children's Psychological Center| 2,800| Ministry of Labor and Social Policy| 1,200| American Hippotherapy Association| 11,000| Total| 32,920| Press kit Press release Horse as doctor and friend for your children. Hippo therapy- new way of treating children with disabilities. Hippotherapy-riding to health† is the slogan of the charity event which is taking place on 6 April, 2013 in Hippotherapy center SPIRIT. The main goal is to inform parents and doctors about the advantages of such treatment. The event attracts society’s attention to children with disabilities. Its aim is to attract more financial help from government, business people and charity organizations. At the beginning the President of the Equestrian Federation of Ukraine A. Onishchenko and the Deputy Head of the department of Reform and Development of medicine N.Hobz ey will present speeches about the importance of such events. The topics of the conference are â€Å"Hippotherapy in the treatment of cerebral palsy† and â€Å"Hippotherapy in diseases of the musculoskeletal system†. Among the special guests neurologist Professor A. Denisenko (Ukraine), Professor D. Tsverava (Georgia), Professor M. Rukhadze (Georgia), Professor Naomi Robert (USA). Expected number of guests is around 50. The program with horses for children includes practical lessons demonstrating different methods of hippotherapy in cerebral palsy, scoliosis, osteochondrosis.The project is financed by Equestrian Federation, Hippo therapy center SPIRIT, Ministry of Labor and Social Policy of Ukraine, Ministry of Health of Ukraine, Children's Psychological Center and American Hippotherapy Association. Contact information: Hippotherapy center SPIRIT Phones: 099-155-24-54, 096-295-95-45, 093-401-36-94 e-mail: spirit. [email  protected] com Information about organization The idea of the project was developed by three students of the International Christian University-Kiev. Hippo therapy center SPIRIT was pleased to help in organizing this event on their part.That’s why the project has a form of charity event. Center SPIRIT was founded in 2010 in Kiev by a group of enthusiasts with the support of the Children's Psychiatric Center. Experts of the center hold higher education degrees and have been trained on the course â€Å"Hippotherapy for children's diseases† abroad. At the center work professional psychologists, rehabilitation specialists, neurologist. Horses are specifically purchased for use in hippotherapy and are trained by professional athletes. We care about safety. Classes are held with the participation of three people: the ringleader, hippotherapist and assistant to hippotherapist.Biography of the CEO Director of the Hippotherapy center Spirit, Anna Burago, established the center in 2010. Prior to that, she took a course â₠¬Å"Rehabilitation of patients with limited ability† at Medics’ Retraining Facility of People’s Friendship University of Russia. She is a specialist in rehabilitation. In May 2010 she completed a course in â€Å"Ridetherapy in Children’s Diseases† and got a qualification of instuctor of hippotherapy at Tbilisi Medical Academy. Every year the center organizes special events regarding hippotherapy. List of quotationsA parent says about the results of therapy: â€Å"The biggest change for Maxim has been the area of speech. Before the hippotherapy, he could say only a few words clearly and would attempt speech only if it was modeled for him. After only four sessions, Maxim speaks about 20 words clearly and is making approximations of several more, sometimes spontaneously. Something extraordinary happens to Maxim when he is up on that horse. The feeling of the rhythm of the horse walking seems to be helping Maxim’s brain organize what it needs to make speech happen. † Professor M.Rukhadze tells about the difference of hippotherapy from clinics: â€Å"Hippotherapy takes the patient out of the traditional clinical setting and places them into a more relaxed, yet stimulating atmosphere in order to help them meet their functional goals. Patients are in a natural environment, which may help integrate their needs into everyday life experiences. Children, who are sensitive to being â€Å"different†, do not consider the riding environment to be a clinic. † Logo Questionnaire for journalists 1. Name and last name 2. Company 3. Phone number 4. E-mail

World Peace

21st the world is encouraged to recognize that day as a day of peace. I think it is quite easy for people to look at places around the world where there is clearly hostility going on, whether it be the Middle East, Africa, or inner cities in the United States, and think why can’t there simply be peace. To me peace is not about looking at places of hostility around the world and saying there must be peace there. Real peace around the world begins within you. Check inside and honestly answer the questions â€Å"Am I at peace within myself? â€Å"How do I express and encourage peace in my interactions with others? † Many people if they are honest are not at peace within themselves. They have allowed what is going on their physical world to disturb their peace. With their peace disturbed, they have either consciously or unconsciously disturbed the peace of those around them. I believe we must master peace within ourselves before we can hope to have authentic peace with anyone else. That is not to say that the two cannot be pursued simultaneously. There are wonderful organizations such as The Center For Non-Violent Communication, that can assist you in both recognizing the needs both within yourself and others so that you can have peaceful win/win conversations even in difficult circumstances. You can also make a conscious choice to release the thoughts, feelings, and beliefs that are responsible for disturbing your peace, and reprogram your subconscious mind to create peace in your life. In honor of International Peace Day 2009, I have created ten affirmations for personal peace within you, and ten affirmations for peace around the world. In a country, Peace is a term that most commonly refers to an absence of aggression, violence or hostility. Peace isn’t the absence of violence but rather the presence of justice. In a society, peace happens when different desires are in one agreement. Peace is based on many things, culture, education, family values, experience, & history (to name a few) but the basis is the same—-to co-exist without war, killing, & overpowering a fellow being. According to me, Peace is the feeling that all's right with the world. When everyone around me in my family, my friend circle and my neighbourhood is happy, eager to love, accept and relate†¦ I feel at peace. Also, to me it means following what my heart says and sharing mutual trust and respect for people around me. However, in today’s world, peace and harmony face various threats. Terrorism, regional imbalance, economic disparity, and social inequality are some of the factors which threaten peace today. We all are so engrossed in our busy lifestyles and yet want our lives to be peaceful. We expect that peace to be omnipresent but what we need to realize is the fact that if we want peace- we have to live peacefully, love everyone, forgive, forget, etc. . It’s not enough to stand around asking if world peace will ever happen because that won’t do anything. Actions speak louder than any words. If everyone starts living the peaceful, loving way, things will change. But someone has to start and lead by example. Mahatma Gandhi once said â€Å"You must be the change you wish to see in the world. We can’t rely on anyone else to do this. We have to do these ourselves. Acceptance, compassion, and tolerance are the foundation of peace. Mahatma Gandhi showed that peace ends suffering and oppression, not by warring against an enemy but by bearing witness to wrongs and allowing sympathy and common humanity to do their patient work. Nelson Mandela and Mother Teresa lived different aspects of peace, which was proven to be a viable way to achieve great things. A Human Approach to World Peace When we rise in the morning and listen to the radio or read the newspaper, we are confronted with the same sad news: violence, crime, wars, and disasters. I cannot recall a single day without a report of something terrible happening somewhere. Even in these modern times it is clear that one's precious life is not safe. No former generation has had to experience so much bad news as we face today; this constant awareness of fear and tension should make any sensitive and compassionate person question seriously the progress of our modern world. World peace is an ideal of freedom, peace, and happiness among and within all nations and/or peoples. World peace is a Utopian idea of planetary non-violence by which nations willingly cooperate, either voluntarily or by virtue of a system of governance that prevents warfare. Although the term is sometimes used to refer to a cessation of all hostility among all individuals, world peace more commonly refers to a permanent end to global and regional wars with future conflicts resolved through nonviolent means.